The Indiegogo campaign for DeadlyMatter has come to an end and we didn’t reach our goal.
Despite all the efforts online and offline, did DeadlyMatter not get the amount of exposure we were hoping for. The total of visitors on the Indiegogo page was much too low and the outcome is being 1% funded of the 100K goal. While still assessing the whole campaign, can we say for sure that the 2 main reasons for the lack of exposure is that:
- We did not have the preview demo ready to be released to the important channels due to performance and other technical issues. Our lead developer prematurely left the project so it basically came down to me running the funding campaign while trying to get the demo done at the same time. Within such a short time this was simply undoable.
- We did we not have enough budget for the costly online advertising
- I developed & ran the whole campaign on my own (including video, music, voice overs, content, graphic design, webdesign etc. etc.)
- 2 HDD crashing simultaneously in my workstation wiping out the system (and the campaign project files)
- External backup files being corrupt & useless
- Facebook account blocked after being hacked
- Extremely slow internet because of ISP throttling (uploading the trailer for example: 16 hours!)
- VPN issues resulting in not having access (or slow) to social media channels like FB, twitter, instagram etc.
because those are blocked in China
- My 18 month old son ill & hospitalized (he’s better now)
- Passing away of the mother of our concept artist who just started
Overall was the campaign pretty well received and we got almost to none negative responses. Medium and small sized youtubers showed confidence and were willing to show the game on their channels (the absence of a review demo was an issue though)
One of the main goals of the campaign was to develop the game much faster then we have done in the last 2 years. With no budget and even a negative cash flow at this time will there be no speeding up unless we expand our team again with volunteers. It’s at this point a bit uncertain how the team will develop in the future, but I will put in all the effort to reach more potential candidates.
The main goal for the coming months will be working towards the release of a preview demo. If that one is working properly we will possibly start developing a Kickstarter campaign. It’s very likely that certain features in the game will be left out or not developed until we have the budget (or enough volunteers) again.
Because of the uncertainties at this point did we reach out to our Indiegogo backers personally and offered a refund for their contribution.
We would like to thank all of you who supported and contributed in any way!
Cheers & greetings from Shanghai
Founder Studio DimSum
Indie developer of DeadlyMatter